浅议我国驰名商标的司法认定

The Judicial Determination of Well-known Trademarks in China

我国驰名商标司法认定应遵循按需认定、被动认定和个案有效的原则,根据商标的知晓程度、宣传的时间性和地域性、受保护的记录和声誉等等标准认定。但实践中,由于法律规定的缺陷以及人们对于驰名商标的认识不足等原因,使得驰名商标司法认定暴露出一些问题,其中虚假诉讼的泛滥最为典型。针对这些问题提出了改进驰名商标实行司法认定的建议。

The judicial determination of well-known trademarks should follow the principles of determination according to the demand,passive determination and case-identified determination,and it should also consider the popularity,the specific period and region of the publicity,the record of being protected and the overall repu-tation of the specific trademark. However,in practice,due to flaws in laws and regulations and the limitation of people’s understandings of well-known trademarks,certain problems are revealed in the process of judicial de-termination of well-known trademarks,among which fraud litigation is the most typical problem. In order to solve those problems,specific suggestions are proposed in this paper.