电视节目中的伪传统和伪历史——论大众视觉文化对中国传统历史文化的背离

Pseudo-traditon and Pseudo-history in TV Programs

以视觉为中心的视觉文化传播正向传统的语言文化传播传统提出挑战,并日益成为我们生活中的重要组成部分。视觉文化包括图像、视像和影像,而传播最快、受众面最广的就是通过载有声音、图像的信号传播作品的电视节目。中国人在被色彩斑斓的视觉信息冲击和影响的同时,也热衷于通过各种电视节目去寻找和安放自己的传统和历史。在春晚、《甄嬛传》等电视节目中,符合大众审美的视觉文化却披着传统和历史的外衣充斥于电视荧幕之上,中华民族的传统历史文化正在离我们渐行渐远。

Visual culture has challenged the traditonal linguistic culture and increasingly become an essential part of our life Visual culture includes pictures, images and videos. The most popular and rapid kind is the TV program broadcast by acoustic and imagery information. Chinese people are enthusiastic about seeking and locating their own traditons by all sorts of TV programs while influenced and shocked by colorful visual information. Such programs as the Spring Festival Evening and Zhen Huan are full of screens in the disguise of the tradition and history because their style is in accordance with populor aesthetic taste, but the true Chinese tradition and history is fading away from our daily life.