休闲男装产品的特征及设计要点

Feature and Design Points of Mass Fashion Men's Casual Wear

分析了大众时尚休闲男装产品的基本特征,根据品牌产品品类构成,进一步考察典型产品单品设计及不同品类组合设计,结合市场需求和流行时尚对设计要点进行分析总结,为此类产品风格把控及设计实践提供了理论指导。

This article analyzes the basic characteristics of mass fashion men＇s casual wear, according to the construction of brand products, further investigates the typical product design and product serialization design. Through analysis and making the summary of the design points with marketing need and fashion trend consideration, the authors provide the theoretical guidance for the style control and design practice of this kind of product.