大学生来华修学文化游研究——以北京地区为例

Cultural Traveling of Foreign Students in Beijing

目前,在京留学生规模达到8万人,约占全国留学生总人数的1/3。通过与国内大学生对比研究发现,留学生的出行决策主要受友人影响;在偏好上他们喜欢具象的、易于理解的文化代表物;行为上,出行时间更长、频次更高、住宿和交通花费更多。现阶段,留学生旅行市场产品极少,主要由留学生自己设计,随着留学生规模进一步扩大,市场前景值得期待。

In the past decades, a growing number of foreign students have been in Beijing to further their studies. A bout 80,000 foreign students, one third of the whole foreign students in China,have participated in a variety of cul tural activities, particularly cultural traveling. Their decision making is easily influenced by friends ; they prefer concrete cultural symbols which they can understand without much trouble. Moreover, they travel more, stay longer and expense more. At present, few products cater for foreign students, so the tourism market is promising.