非物质文化遗产生存困境及其对策——以东台发绣为例

The Survival Plight of the Intangible Cultural Heritage and Its Countermeasures——Taking Dongtai Hair Embroidery as an Example

东台发绣在当代社会发展中面临着价值困境与生存危机。通过问卷调查和实地调研考察,分析东台发绣的非物质文化遗产保护现状,提出缓解其生存困境的策略:坚持"以人为本"的原则,从发绣艺术的创造者和接受者角度,创造有利条件促进其传承、发扬和利用;以文化产业化发展思路为东台发绣注入新鲜活力,走出一条文化与经济相结合、开发与保护相促进的艺术繁荣发展之路。

Dongtai hair embroidery is facing dilemma of value and survival crisis in the contemporary society . The conservation status as the intangible cultural heritage of Dongtai hair embroidery is analyzed and the coun -terstrategies for alleviating the survival plight are put forward in this paper , through the questionnaire survey and on-the-spot investigation .On one hand , it is necessary to stick to the ＆quot;people-oriented＆quot;principle and cre-ate favorable conditions to promote its inheritance , and further development and utilization from the perspective of the creators and recipients of the art .On the other hand , it is essential to bring fresh vitality into Dongtai hair embroidery industry by combining culture with economy , integrating development with protection based on the i-dea of cultural industrialization to finalize the prosperity and revitalization of the art industry .