开滦集团打造特色文化品牌 做大做强文化创意产业

Kailuan Group to Build Characteristic Cultural Brand and Make the Cultural Creative Industry Bigger and Stronger

文化创意产业作为一个新兴产业,正处在飞速发展的阶段。品牌是创意文化产业的"魂",品牌就是效益,品牌就是市场,塑造国内乃至国际上享有盛誉的品牌是文化创意产业发展的根本。本文从三个方面介绍了开滦集团打造文化创意产业品牌,形成了将矿业文化资源优势转化为产业优势的模式,为企业成功探索出一条资源型企业转型发展的新路径。

Cultural creative industry as an emerging industry is at the stage of rapid development. Brand is the ＂soul＂ creative cultural industry, brand is benefit, brand is the market, to shape the international and domestic renowned brand is the essence of the cultural creative industry development. Introduced in this paper, from three aspects of Kailuan group, build cultural creative industry brand, has formed the culture of mining resources advantages into industrial advantages, for the enterprise success find a new path of transformation of resource- based enterprises development.