浅析市场调查在企业营销中的重要性

Analysis of the Market Survey's Importance in Enterprise Marketing

在当今市场经济活动中,随着企业竞争的加剧、消费者行为的多变,市场调查已经成为企业进行市场经营活动的前提和基础,成为企业开展营销策划活动,获取市场信息的有效工具。文章通过分析市场调查与企业营销的关系和市场调查的作用对市场调查在企业营销中的重要性作了一些粗浅的探讨。

In todays market economic activities,with increased competition,consumer behavior and changeable,the market survey has become the premise and foundation of the enterprise marketing activities,carrying out the marketing activities and effective tool to obtain market information.In this paper,to analysis the relationship between market survey and marketing and Investigation of the role of market,discussion on market survey in the importance of enterprise marketing.