核与辐射安全监管机构的公众形象与塑造

The Public Image and Image Shaping of the Nuclear and Radiation Safety Regulatory Organization

良好的形象是信任的基础。近年来,有关政府机构的负面信息成为社会和大众关注的焦点,直接或间接影响到政府机构的公众形象,使得塑造良好的公众形象迫在眉睫。如何认真负责地履行社会责任,如何应对和妥善处理突发事件,如何建立健全公共关系团队则成为政府监管机构和工作人员的必修课。本文结合核与辐射安全监管工作,阐述了政府机构树立公众形象的必要性,以及如何塑造核与辐射安全监管机构的公众形象。

Good image is the basis oftrust, k is imminent to build good public image as our society and the public pay close attention to the negative information of relevant government departments which directly or indirectly affects the public image of the government departments in recent years. In order to promote the public image of the government regulatory department, it is required for all staff to figure out how to conscientiously fulfill social responsibility, how to respond to and properly handle emergencies, and how to establish and improve a full-time public relations team. Based onnuclear and radiation safety regulatory task, this paper discussed the necessity of govemment departments to set up the public image, and how to shape the public image of the nuclear and radiation safety regulatory organization.