摘要
航油价格高企，机票销售失控!全球乃至中国的航空公司一直想变，但始终不行。现在，美国达美航空想问：既然航油吞噬利润，为什么不反向收购上游的航油生产商，实现产业链一体化运作；取得低成本的航油？既然机票代理销售模式一直受制于人，为什么不把这种模式悄然向直销模式回归，从而将收入控制权攥在自己手里？
The high price of jet oil and the runaway of ticket sales are the issues airlines all over the world would very much like but fail to change. Now, Delta asks the question why not acquire jet oil producers to realize integration of industrial chain. So that low cost oil is possible. As the sales of tickets have been controlled by agents, why not return to direct sales gently so that control of profits could be taken back.
出处
《经理人》
2014年第3期50-55,19,共6页
Manager
