社会化媒体时代的医患关系沟通探索

Socialized Media as the New Methods Affect to Doctor-patient Communication

社会化媒体是近年来迅速兴起的新型在线媒体,它从社会交往形式、信息获取方式、语言表达习惯等方面对人们的行为习惯产生了深刻影响。微博作为一种基于网络社会化媒体形式,在许多年轻医生中已经成为一种表达自我的重要平台。在这个平台上,医务人员进行科普教育,同时具有表达自我、舒解情绪的功能,社会化媒体也让医患双方具有平等的话语权,这种医患交流的平台有及时有效反馈信息的功能,具有较强的实效性和现场感,但也面临新的医学伦理问题。发挥社交网络中医患沟通的优势,改善医患关系是一个全新的挑战。

Socialized media is the new online media, which springs up quickly in recent years. It has a profound influence on people from social communication form, obtaining massage mean, and expressive habit. Micro blog as a network based socialized media communication, many young doctors use it frequently and it has become their important platform. There are many new functions in this new platform, such as medical science education, self expression, relieve emotion. Both doctors and patients have equal voice communication in the platform and it also has effective feedback function. With some new medical ethical aspects, there is a strong effectiveness and sense of the scene, but also facing new medical ethical aspects. Making the advantage of the doctor-patient communication in social networks to improve the doctor-patient relationship is a new challenge in such social networks.