论新媒体与政府形象的塑造

Comment on New Media and Government Image

政府形象和传媒是一对相互依存、相互影响的关系。在新媒体重构的传播方式、传播格局下,政府很难控制和垄断传播资源,给旧有的执政理念和工作方式带来了挑战,对政府形象的塑造产生了深刻影响,政府亟需了解新媒体的特征,高效运用新的传播技术塑造廉洁、透明、亲和的政府形象。

There is an interaction between government mode and structure of communication have been changed image and media. With the dramatically, making it hard refactoring of new media, the for the government to control and forestall the media. The inherent governing philosophies and work styles have been challenged by these changes, which also affects government image building. It is more and more important for the government to grasp the character- istics of new media and take effective measures to build a probity, transparent and welcoming government image with new media technologies.