基于价值链视角对我国制药企业商业模式分类研究

Study on the pharmaceutical business model in China based on the perspective of value chain

在我国制药企业发展历史过程中,形成了不同类型的商业模式。以化学药品制剂生产企业为例,运用价值链分析方法对现有商业模式进行归类分析,从定位、竞争优势、潜在利润3个维度对各个模式的特点进行总结,并例举典型案例加以说明。为我国制药企业完成价值链中价值创造环节的布置和引入、建立符合实际发展的商业模式提供理论依据和参考意见。

In the process of the development of Chinese pharmaceutical enterprises, several kinds of business models were formed. Taking chemical pharmaceutical enterprises as an example, the existing business models of Chinese pharmaceutical enterprises were classiifed and analyzed by using the value chain analysis method, and the characteristics of business models were summarized respectively by three dimensions including position, competitive advantage and potential proift with typical cases. Theory basis and the advisory opinions were proposed for Chinese pharmaceutical enterprises to accomplish the introduction of value creation in the value chain and establish the proper business models.