森林景区低碳旅游参与意愿及影响因素

Factors Affecting Tourists' Willingness to Participate in Low Carbon Tourism in Forest Scenic Spots

随着世界范围内对气候变化问题的更多关注,低碳旅游作为一种新兴的可持续发展旅游模式逐渐兴盛。游客作为旅游实施的主体,其旅游行为和对低碳旅游的参与意愿成为低碳旅游发展的重要影响因素。以在森林公园及自然风景区的游客为研究对象,采用调查问卷的方式对其基本信息、旅行特征、出行方式以及对低碳旅游相关问题的主观性看法进行深入地了解,利用stata软件进行二元logistic回归分析。研究结果表明,游客的性别、年龄、文化程度、收入等个人特征,旅行距离、游客对低碳旅游的了解程度,游客对使用一次性用品的态度,游客对食用绿色餐饮的态度等主观性态度均对游客参与低碳旅游的意愿产生较为显著的影响。因此应从以下几方面加强宣传和管理:(1)公众对低碳旅游的认知度不够,需要加强宣传;(2)低碳旅游发展不够成熟,需要规范低碳旅游发展模式;(3)旅游企业需要建立低碳经济生产模式;(4)消费者需要树立低碳理念。

With more attention to climate change issues in the world wide, low carbon tourism is developing gradually as a new kind of sustainable development model. Tourists ＇ behavior and willingness to participate in low carbon tourism are important. The paper uses questionnaire survey to make deep understanding on tourists who are visiting forest parks and natural scenic spots, the questionnaire includes tourists~ basic information, travel charac- teristic, the way to travel and attitude on low carbon tourism, and the paper uses Stata so{tware to do binary logis- tic regression. The results indicate that tourists~ gender, age, education, income, travel distance, attitude towards using disposable goods and green foods have significant influence on their participation willingness. The conclusion includes that： （1） the public knows little about low carbon tourism, so it needs more publicity and spread; （2） the development of low carbon tourism is in early stage, and the government should normalize low carbon tourism de- velopment model; （3） the tourist enterprises should establish low carbon production mode; （4） the consumers should pay more attention to the idea of low carbon.