摘要
通过宣传让社会、行业认知认同企业文化,是提升企业核心竞争力的重要手段。在阐述天然气文化及天然气文化传播内涵的基础上,分析了天然气文化宣传与传播的途径。研究认为:健全文化传播网络,营造良好氛围,创新文化传播形式与通道,是强化天然气文化价值观念,逐步宣传推广天然气文化的重要途径。
One of important means to enhance the core competitiveness of enterprise is to make enterprise culture be recognized and identified by society and industry through propaganda. According to contents and spirits of natural gas culture and natural gas cultural spread, it suggests that perfecting cultural spread network, creating good atmosphere, innovating mode and channel of natural gas culture to strengthen values of natural gas culture should be important ways to promote natural gas culture spread.
出处
《天然气技术与经济》
2014年第1期6-7,77,共2页
Natural Gas Technology and Economy
关键词
天然气文化
宣传
传播
natural gas culture,propaganda,spread