电子商务在广东农垦橡胶营销体系中的应用

Application of Electronic Commerce in Guangken Rubber's Marketing System

结合业界人士的技术支持,基于现实流转信息和市场环境,实现对当前橡胶市场的资源状况和供需态势的综合分析,并以构建广垦企业橡胶营销体系为例,探究电子商务作为一种新型的营销方式,在传统橡胶营销体系中的优化作用。

Combined with empirical support from professionals and based on marketing information and market environment, the thesis of the essay completed the comprehensive analysis of the resource situation and the supply-demand situation.Taking the construction of Guangken Rubber＇s marketing system as an example,this essay reveals the optimization function of electronic commerce, a new marketing mode in the traditional rubber marketing system.