摘要
我国很多电视台都纷纷开始了对电视频道专业化的尝试,并做了不同程度的探索,成为现代电视产业发展的新型之路。该文主要从专业频道的定位和专业化的品牌栏目策略两个路径提出思考对策。
In China, many television stations have begun to try TV channel specialization, and made the attempt and the exploration of different degree, become a modern TV industry development of new road. This paper mainly discusses on the positioning of professional channel and specialization of the brand channel..
出处
《广东农工商职业技术学院学报》
2014年第1期66-68,72,共4页
Journal of Guangdong Agriculture Industry Business Polytechnic
