浅析插画在广告设计中的表现形式及发展趋势

On illustrator in Advertising Design and Development Trend of the Manifestation

广告设计的表现形式百花齐放、多姿多彩,但是插画作为广告内容的一种表现形式依然具有一定的优势。从广告插画的基本诉求功能,分析插画在平面广告设计中的艺术展现,以及它未来的发展趋势,由此展现现代插画艺术的独特魅力。

The content of the modern society, Manifestations advertising is already flourishing, colorful, but as a manifestation of illustrator advertising content in the form still has certain advantages. In this paper, the basic demands from advertising illustrator functions begin to analyze illustrator in the art of graphic design in the show, as well as its future trends, which show the unique charm of modern illustration art.