摘要
从“看不起、看不清、看不懂”，到害怕“赶不上”，面对电商的崛起，后起之秀的冲击，传统企业都被互联网焦虑所煎熬。为了治愈这种焦虑，近两年，N多传统企业奋不顾身地投入到电商大潮当中。
In the beginning, they didn't understand or see the future of ecommerce; but as ecommerce sprung up with new companies emerging, the traditional enterprises started to feel the threat of the Internet. As a countermeasure, various traditional enterprises rushed into the trend of ecommerce.The big change is starting. Giants like Haier and Suning frequently appear in newspapers, TV programs and new media, showing a beautiful scene of 'ecommerce changing tradition'. But the difficulties for traditional enterprises to transform is overlooked by lots of people. For these enterprises, to go without ecommerce means to die; to join ecommerce, the chance of dying and rebirth is equal. For this glimmer of hope, they are willing to take pains in search of the solution to ecommerce. What they face are the conflicts caused by their attempts.It is beyond question that to join ecommerce means to start a laborious and endless marathon: if you are injured, cure it and there's still hope in front; if you fall down and fail to rise to your feet, everything is over. The road to ecommerce is also a road of pains where only the fittest will survive.
