优衣库逆袭秘籍

Uniqlo:Evolving to Fit the Chinese Market

从兵败北京，到把中国打造成全球最大的海外市场，日本“席丝”优衣库如何逆袭 优衣库在日本的故事里是这样演绎的：一个每天挤地铁上班的普通男子，穿着优衣库去约会，被人鄙视。

Uniqlo wasn't always as big as it is now.Back when it first started in the Japanese market many people would be looked down on for wearing the brand.In fact many Chinese students studying in Japan back then remember a time when they would ride their bicycles for an hour just to buy Uniqlo brand clothing in a little store located in the far off suburbs.Although Uniqlo clothing wasn't fashionable,it was cheap.However,now Uniqlo stores can be found in major cities all throughout the world.From New York to Paris,huge Uniqlo retail stores have been opened in these cities' best locations.Just last year,the brand opened the world's largest Uniqlo retailer in Shanghai.China has now become Uniqlo's largest overseas market.Currently,the company plans on opening over 1000 stores throughout the nation by 2020,far more than its number of stores in its home territory.Just what makes Uniqlo so confident about China?