和合文化在商业广告中的运用分析

Application of Harmonious and Syncretic Culture in Commercial Advertisements

和合文化是中国传统文化的精髓。在我国的商业广告中,和合文化的运用也相当常见。和合文化不仅丰富地运用在广告主题传达方面,而且影响着我国广告的表现手法和艺术追求。这不仅有利于增加产品的文化价值,提升广告的艺术魅力,而且也有利于促进社会文明进步。

The harmonious and syncretic culture is the soul of Chinese traditional culture. Its application is very common in Chinese commercial advertisements. It is not only widely used in communicating the theme of advertisement, but also affects China＇ s advertising expression arts and artistic pursuit. This is conducive not only to the enhancement of the cul- tural value of products, and the improvement of artistic charm of advertisements, but also to the promotion of the pro- gress of social civilization.