我国城市居民加入“社区支持农业”的动机与影响因素的实证研究——基于中西方国家对比的视角

Empirical Research on the Motivations and Influencing Factors of Chinese Urban Residents Joining CSA:From the Aspect of Comparison with Western Country Consumers

本文基于郑州市居民的调查数据,对城市居民加入社区支持农业(CSA)的动机与影响因素进行了实证研究,并与西方发达国家作了对比。发现:①郑州市居民加入CSA的动机按重要程度依次是能够获取绿色农产品、可以体验种植的快乐以及CSA的农产品价格低于超市,与西方发达国家城市居民加入CSA的动机有较明显差别;②"对绿色农产品的信任度"和"对当前农产品安全的评价"两个因素影响郑州市居民是否加入CSA,但不是西方发达国家城市居民加入CSA的影响因素。郑州市经济和消费水平在全国城市处于中等水平的特点,使这一结论基本上反映了我国城市居民的平均状况和CSA消费者的特征。

Based on investigation data,this essay analyzed the motivations and influencing factors of Zhengzhou residents joins in CSA,and then compared with western country consumers.The essay finds that the first three reasons of Zhengzhou residents joining CSA are acquiring organic agricultural products,acquiring pleasure from planting and low price,while reasons of western country consumers joining CSA are acquiring organic agricultural products,acquiring fresh products and support local agriculture.The essay also finds that trust of green agriculture products affects Zhengzhou residents join CSA but doesn't affect western country consumers.Zhengzhou's economy and consumption level makes the conclusion also reflect the average status of Chinese urban residents.