摘要
"淘宝体"作为近年来的网络热词,指的是一种产生于网络交易的亲切、可爱的以书面形式呈现的口语体。本文以外交部微博招聘信息和南京理工大学录取短信为样本,简要回顾了"淘宝体"的产生和在各领域中的广泛应用,并从语表、语里和语值三方面分析了其语体特征,最后粗线条地预测其发展前景。"淘宝体"适应了时代的发展需求,其兴盛和泛化是有深刻理据的。希望能引起学界对这种语体现象的关注,去"淘"出存在其背后的社会理据,淘出语言演变的规律,淘出社会发展的规律。
Taobao- style or Honeyed tongue with Taobao characteristics has been a fashion word online in recent years which refers to a warm and cute written colloquialism originated in the online transaction. Taken the micro- blog of Ministry of Foreign Affairs and the short message of admission from Nanjing University of Science and Technology as the samples,its origin and wide application in different fields are briefly introduced in this article. The author analyzes in detail its stylistic characteristics through the theory of 'little triangle'by Xing Fuyi and forecasts its future. We hold that Taobao- style has answered the demand of the development of the time and there are a lot of deep motivations for its popularity and generalization. We hope that the concerned field can pay attention to this style and find its implied reasons for existence,furthermore,to hunt for the rules of the language development and social development.
出处
《学术界》
CSSCI
北大核心
2014年第2期171-179,311,共9页
Academics
基金
澳门大学研究委员会资助课题"Grammatical Innovations in Chinese on the Internet andTheir Linguistic Implications"(网络语料所见之汉语语法创新及其语言学意义)
编号:MYRG093(Y1-L3)FSH13-XJ
阜阳师范学院教学研究项目"资源整合下的英美文学教学及网络建设"(2012JYXM78)
英美文学团队(2010JXTD02)阶段性成果
关键词
淘宝体
产生
泛化
语体特征
时代烙印
前景
Taobao-style
origin
generalization
stylistic characteristics
time mark
future
