基于生态价值链的移动互联网产业盈利策略

在移动终端技术迅猛发展、手机网民持续增多的背景下,移动互联网展现出强劲的发展势头,盈利始终是移动互联网价值链中企业关注的焦点所在。面对移动互联网产业发展环境、用户免费消费习惯及盈利模式尚不成熟的盈利困境,基于生态价值链的视角,以用户需求为导向,本文从系统层面的价值创造、协同合作、缝隙市场探索盈利对策,同时从个体层面以专业化、创造性、精准化寻求价值链个体企业的盈利策略,最终实现移动互联网生态价值链参与主体的共生共赢。

With the rapid development of mobile terminal technology and the continuous growth of mobile users, mobile internet shows the strong developmental momentum and the profit is always the focus of the enterprises in the mobile internet value chain, In the face of the profit dilemma of the developmental environment of mobile internet industry, free consumption habits of con- sumers and immature profit pattern, from the perspective of ecoiogical value chain, based on users＇ demands, this paper discusses the profit measures in value creation, collaboration and niche market from the level of the system, and explores the profit strategies in professionalization, creativity, precision from the level of individual enterprises as to ultimately realize cooperation and win - win of the participators in the ecological value chain.