试析纸质媒体体育新闻报道现状与突破——以杭州《都市快报》为例

A Brief Analysis about the Situation and Breakthrough of the Sports Coverage in Local Newspaper ——take《City Express》as an example

以《都市快报》体育版块中的体育新闻报道为例,分析了当下地方纸质媒体体育新闻报道的现状,总结了报道内容集中化、报道体裁单一化、报道视角本土化等特点,并针对此为地方纸质媒体提供了诸如以专业化、深度化为发展方向,以本地化为立足点平衡报道等突破策略。

In this paper, we take the sports coverage of City Express as an example, through analysis we have draw the conclusion that the content in these reports become more centralized, the type become more simplified and the journalist put more attention on the local sports events. According to these changes we have come up with some strategies for the future development of the local media such as becoming more specialized, keeping a balance in the local reports as well as the domestic and international ones.