体育新闻报道“人文关怀”缺失现象分析与对策研究

An Analysis of the Lack of the Humanistic Care in Sports News and Its Counter-strategies

运用文献资料法、逻辑分析法和专家访谈法等研究方法,分析了体育新闻报道中"人文关怀"缺失的现象和原因。现象:金牌至上,内容单一;内容低俗,娱乐过度;歪曲事实,虚假成风;语言粗暴,野蛮暴力;追求功利,利益至上。原因:媒体商业化的负面影响,部分体育新闻工作者缺乏应有的职业道德,新闻监管制度不健全,体育价值观念的泛化,片面的新闻观念。在分析现象和原因的基础上,提出以下对策:体育媒体应明确自身定位,树立正确的价值取向,提高体育新闻工作者的综合素质,体育新闻工作者要树立"人文关怀"的理念,体育新闻工作者应加强对体育的认识,运动参与者要注意自身权益的维护,加强对体育新闻媒体和工作者的监督。

Employing the methods of documentation, logical analysis and expert interviews, this article probes into the lack of the humanistic care in sports news and its reasons. The lack of humanistic care in sports news is presented in many ways, such as putting gold medals first, over-entertaining, containing monotonous and vulgar content, distorring facts, disseminating false news everywhere, using rough and violent words, becoming utilitarian, putting interests above everything else and So oru There are many reasons behind all these： the negative influence of the commercialization of the media; a lack of proper professional ethics in some sports journalists; the unsound supervisory system of news industry; the generalization of the sports values and the one-sided news concept. Based on all above, the counter-strategies have been suggested： the sports media should have clear self-positioning and right value orientation and improve the comprehensive quality of the sports iournalists; the sports journalists should entertain the concept of humanistic care and also deepen their understanding of sports; the sports participants should be highly aware of maintaining their own rights and interests; the government and the public should strengthen the supervision of the sports media and their workers.