摘要
运用文献资料、问卷调查、专家访谈、数理统计等方法,对上虞城市居民体育消费现状进行调查分析。结果表明,上虞城市居民的体育消费动机主要集中在强身健体、休闲娱乐、释放压力等方面;体育消费结构以实物型体育消费为主;体育消费水平与上虞经济情况不相对应,还处于相对落后的阶段;影响城市居民体育消费的主要因素是消费意识低和体育设施不够完善等。并就其现状提出合理的应对策略。
The thesis studies the city dwellers＇ consumption on sports in Shangyu by literature consultation, questionnaires, and interviews with experts, mathematical statistics. The results demonstrate that their motives focus on physical fitness, recreation, and stress release＇ their consumption structure is mainly comprised of substantial objects＇ their level of consumption fails to catch up with the economy of Shangyu. The main reason lies in the low awareness of sports and the undesirable sports equipment. The thesis puts forward some sensible suggestions based on the observed situation.
出处
《浙江体育科学》
2014年第2期76-79,共4页
Zhejiang Sport Science
基金
2011年绍兴市哲学社会科学规划重点课题(125014)
关键词
体育消费
城市居民
消费水平
消费结构
consumption on sports
city dweller
level of consumption
consumption structure
