论类型片与中国电影海外市场竞争的国际化转型

Genre Film and the International Transformation of Chinese Film in Oversea Market Competition

随着全球化和产业化的演进、发展,中国商业类型电影在市场意识和价值观上,发生了新的开拓和解放。早期中国类型电影的发展,反映了中国电影对自身艺术与市场地位的确立过程。随着好莱坞电影的引入,中国电影艺术的很多框子和模式被打破,开始有了更多的改变。中国电影在海外市场上的弱势地位,亟待改变。发挥类型片海外市场竞争中的作用,是实现国产电影飞跃,赢得国际影响力的重要方式。

Along with the development of globalization and industrialization, the sense and value of marketing of Chinese commercial film has been greatly explored and emancipated. The early development of Chinese genre film reflects the process of Chinese film＇ s self - identify of its artistry and market position. The in- troducing of Hollywood films has broken through many restrictions in Chinese film art and triggered many chan- ges. Yet the weak position of Chinese film on oversea market needs to be changed. Letting the genre film play a more active role in oversea market competition is an important way to realize the leaping forward of domestic film and gaining more international influence.