3Webb,D.J.and Mohr,L.A.A Typology of Consumer Responses to Cause-related Marketing:from Skeptics to Socially Concerned[].Journal of Public Policy&Marketing.1998
4Osterhus,T.L.Pro-social Marketing Influence Strategies:When and How Do They Work[].Journal of MarketingOct.1997
5Josephson,N.American Express Raises Corporate Giving to Marketing Art[].Advertising AgeJanuary.1984
6Higgins,K.T.Marketing with a Conscience[].Marketing Management.2002
7Varadarajan,R.P.and Menon,A.Cause-Related Marketing:A Coalignment of Marketing Strategy and Corporate Philanthropy[].Journal of MarketingJuly.1988
