采用信息密集型营销战略 赢得精明的市场

Implementing Information－Intensive Marketing Strategy to Win the Smart Market

在信息时代里，企业应采用信息密集型营销战略，利用顾客信息文档，理解精明市场中顾客的消费行为，为顾客提供精明的产品和服务，与精明的竞争对手争夺精明的市场。

In information era，business firms should implement information－intensive marketing strategy，use their customer information files to understand customer behavior in the smart market，provide smart products and services for their customers，and compete effectively with the competitors for smart market．