摘要
With the continuous development of life and the economy, the development of the sports industry conforms to social and economic progress. Generally speaking, the sports industry development is more quickly, but industry the institutions of higher learning. Therefore, the development of the most important operation static combined with the actual conditions, high colleges in the development of the sports industry. In the new economic mechanism, athletics industry of the school should give up the traditional concept, and the development prospect. All university has its own characteristics, so the university should explore related market according to the resources advantage and appropriate management pattern, form a and the characteristics of college sports industry.
