摘要
阐述大数据给商业银行竞争战略带来的巨大挑战,植根于范围经济理论、隐形冠军、蓝海战略、长尾经济等颠覆二八法则的差异化战略理论中,运用系统演化特征与机理研究,诠释了大数据时代商业银行规模成本领先战略向差异化竞争战略演化的发展路径。
Great challenges for the competitive strategy of commercial banks which resuh from big data are expoun- ded in the paper first of all. Then, rooted in differentiation strategy theories that overturn Pareto rule such as range economic theory, hidden champion, Blue Ocean Strategy, and Nagao economic theory, by using systemic evolution features and mechanism study, the paper interprets the development path for commercial banks from scale-cost dom- inating strategy to differentiation competitive strategy in the era of big data.
出处
《征信》
北大核心
2014年第2期75-78,共4页
Credit Reference
基金
2011年国家社科基金项目(11CGL043)
