重庆推行绿色营销的必要性与可行性探析

Necessity and Feasibility Analysis for Chongqing to Implement Green Marketing

绿色营销倡导企业在营销活动中要体现“绿色”，即注重地球生态环境的保护，提高资源配置和使用效率。促进经济、社会与生态环境的协调发展，这已成为可持续发展战略的必然选择。文章结合实际，对重庆大力推行绿色营销的必要性和可行性加以探析。

Green marketing advocates enterprises to realize 'green color' in marketing activities, that is to pay more attention to ecological environment Protection, improve efficiency of resources allocation and usage and promote simultaneous development of society, economy and ecological environment, which has become necessary alternative for sustainable development. Based on the practical situation, this paper analyzes the necessity and feasibility for Chongqing to promote green marketing.