后金融危机时代的全球文化产品贸易格局:社会网络分析视角

A Study on Global Trade Pattern of Cultural Products in Post-Financial Crisis Times Based on Social Network Analysis

推动文化产品贸易发展逐渐成为彰显国家"软实力"的重要路径。本文采用2007-2011年231个国家或地区的文化产品双边贸易数据,运用社会网络分析方法对全球文化产品贸易格局进行研究。结果显示:后金融危机时代,传统欧美文化贸易大国较少且集中的情况开始转变,新兴国家核心地位越来越显著。中心势指标数值显示出工艺品贸易网中大国集群强度弱化,影音制品网凝聚效应增强,而出版物网的趋势并不明显。此外,在文化产品贸易格局中,我国表现出较强的抗风险能力及资源控制力。

The trade development of cultural products is essential to show the country＇s “soft power”. Through the whole network analysis of the cultural products bilateral trade data of 231 countries during 2007-2011, this paper studies the cultural products trade pattern in Post-Finan- cial Crisis Times. The findings show that the situation of less and concentrated traditional devel- oped country of culture trade began to change, and emerging countries are becoming more and more significant in Post-Financial Crisis Times. Network centralization shows that crafts trade network is more divergent, and audiovisual products trade network is more condensed, while publications trade network is indistinct. In addition, Chinese cultural products trade shows a strong anti-risk and re- source control capacity.