符号与传播——视觉文化视域下的人文展示设计空间

Symbols and Communication:Visual Culture from the Perspective of Humanity Exhibition Design Space

借助符号学、传播学理论,分析了展示设计中出现的各种符号及符号所蕴含的文化涵义;进而对展示设计传播的特点、模式与社会功能进行解读,强调了多维视野下的人文展示空间艺术与视觉文化特征——人文展示设计空间形态的符号文化特征,是符号学视野下的人文展示设计空间;人文展示设计空间形态的信息传播特征,是从传播学的视角解读人文展示设计空间;文化价值视域下的展示空间设计艺术,是视觉文化视域下的人文展示设计空间。

With the help of semiotics and communication theory, this paper made an analysis of various symbols together with their deep cultural connotations in exhibition design. It further interpreted the features, modes and social functions of exhibition design communication, emphasizing the humanity exhibition space art and visual culture features from a multi-dimensional perspective. The cultural features of humanity exhibition design symbols indicates the design space from the perspective of semiotics;while, the communication features interpret from an angle of communication studies and the cultural value features refer to the perspective of visual culture.