网络公共事件中的叙事原型

Narrative Archetype in Network Public Events

叙事原型作为一种深层的文化范型,是一种集体解释世界和处理问题的模式.网络公共事件中,对相关原型的征用常常能增强舆论的召唤力.各个主体总是试图通过叙事建构和发掘有利于自己的原型,并在此过程中经历原型冲突、原型转移和框架重建.

As a deep cultural paradigm, narrative archetype is a collective model to explain the world and to deal with problems. In network public events, ,some archetypes are often expropriated to enhance the force to appeal the public opinion. Each subject always tries to construct and discover some archetypes to help himself, in the process of which, archetype conflict, archetype transformation and framework reconstruction