消费社会和符码统治:鲍德里亚消费社会理论批判性研究

Consumer Society and Code Control： Critique of Baudrillard＇s Theories on Consumer Society

随着生产力的飞速发展和科学技术的突飞猛进,晚期资本主义从早期物质匮乏的生产主义时代走向了物质丰裕的消费主义时代,如何刺激消费以缓解频发的经济危机,成为晚期资本主义社会的重大问题.借助符号学思想和媒介力量,鲍德里亚建构了一套刺激消费欲望,缓解社会危机的符号政治经济学理论,从而将社会的阶级矛盾转向了对商品的符号价值追求.这种转变不仅无助于从根本上解决资本主义社会日益严重的社会问题,反而使人们陷入了不幸的异化境地和生态危机之中.毫无疑问,理解鲍德里亚的这些思想对于我们当代经济社会的发展具有重大的建设价值和理论启示意义.

With the rapid development of science and technology, post- capitalism, which developed from productivity to consumerism, faces the important problem of how to address material deprivation by stimulating people towards consumption. In response to this question,Baudrillard constructed a semiotic political economics. However, his theories haven＇t solved our capitalist society＇s increasingly serious crisis, as our society continues to fall into greater alienation and ecological danger. This critique will explore Baudrillard＇s theories in details, and outlining their significance as well as their falterings