浙江省某医院微信公众平台的实践研究

Study on the Practice of Public Micro Message Platform of a Hospital in Zhejiang

微信公众平台作为信息技术领域的一项新生事物,对社会生活产生了重要的影响。能否将此工具应用到医院管理和医疗服务的实践中是值得研究的问题。本文对浙江省某医院微信公众平台的建设和应用情况进行了考察。研究显示,通过构建组织基础、保障信息安全、加强宣传推广等措施,该院建立的微信公众平台为提升便民服务水平,促进医患关系和谐,打造医院品牌形象等发挥了积极的功效。而为了发挥微信公众平台更大的作用,就必须在组织基础、信息安全、宣传推广等方面采取更为有效的创新策略。

As a new information technology, public micro message platform has an important impact on social life in these days. Could this tool be applied to hospital management and medical services？ To answer this question, the paper investigates practical experience of public micro message platform of a hospital in Zhejiang. The results show that, by constructing organizational basis, maintaining information security, and strengthening publicity and promotion, the hospital has established a public micro message platform to enhance medical services level, promote harmonious doctor - patient relationship, and build hospital brand. Furthermore, in order to make public micro message platform playing a greater role in medical services and hospital management, hospital managers have to take more effective innovation strategies of organization, information security, and publicity and promotion.