新医改背景下医院软实力构建的路径探讨

Discussion of the Path in the Construction of Hospital Soft Power under the Background of New Medical Reform

软实力是医院综合实力的重要组成部分,主要包括医院的价值观念、文化感召力、医疗服务水平、品牌影响力、管理水平等。新医改的推行是为了解决群众"看病难,看病贵"的问题,使医疗回归公益性,增强医院的吸引力。医院应该树立正确的价值观、塑造优良文化、完善医疗服务体系、加强医院品牌建设、改进医院管理模式,加强医院软实力建设。

Soft Power is an important part of the hospital strength, including the values, culture charisma, medical services, brands influence and management level. Implementation of the New Medical Reform is to solve the difficult and expensive seeing doctor, make medical return to its welfare, and enhance the attractiveness to the patient. Therefore, the hospital should be patient - centered, meet the public ＇s needs and change management concepts. It can build the Soft Power from the aspects of values, cuhure, health care system, brands and management model.