健康传媒产业集群发展研究

Research of the Cluster Development in Health Media Industry

健康传媒产业是健康服务业和文化产业的重要组成部分。本文研究了健康传媒产业价值链运转的基本规律,揭示出产业控制的关键环节在于知识产权,延伸产业链将带来利润回报。阐述了产业集群发展方式对健康传媒产业发展的重要作用,适宜健康传媒产业资源禀赋,实现创新驱动和转型升级。从政府和企业两个角度提出了促进健康传媒产业集群发展的建议。

The health media industry was an important part of the health services and the cultural industries. It studied the basic rules of the health media industry value chain operation, revealed the key points of the health media industrial control which were intellectual property and the industrial chain extending, expounded the important role of the cluster development mode for the health media industry development which were appropriate to health media industry resources endowment, innovation driven, transformation and upgrading. It gave suggestion which emphasized the role of the market to promote the health media industrial cluster development from the points of view of the government and the enterprise.