摘要
国家基本药物制度的实施会对医药代表带来影响。该文分别阐述了医药代表及促销模式、基本药物制度及实施效果评价的研究进展,发现目前从医药代表的角度评价国家基本药物制度的实施效果还很少,并提出可能运用案例研究以及问卷调查的方法分析国家基本药物制度的实施对医药代表的影响,得出国家基本药物制度实施成效以及问题。
National essential medicine system would influence medical representatives. The paper describes research progress about medical representatives and promotional mode, evaluation of national essential medicine system and the implementation effect. It is found that at present there are few papers evaluating the implementation effect of national essential medicine system based on medical representatives. And we can analyze impacts of MR which national essential medicine system causes, using the methods between case study and questionnaire survey. Finally it obtained the achievements and shortages of national essential medicine system.
出处
《辽宁中医药大学学报》
CAS
2014年第3期60-62,共3页
Journal of Liaoning University of Traditional Chinese Medicine
基金
国家自然科学基金项目(70803022)
江苏省哲学社会科学研究项目(09GLC010)
江苏省科技厅软科学研究项目(BR2009053)
关键词
医药代表
国家基本药物制度
评价
medical representatives
national essential medicine system
evaluation
