基于产业集群视角的绍兴纺织产业国际竞争力提升研究

随着经济全球化的不断推进,产业集群凭借其自身的内在优势,从区域的角度直接参与国际市场的竞争,并表现出强劲的国际竞争力。绍兴的纺织业在全国纺织业中占有重要的地位,并形成了强大的产业集群。通过对基于产业集群视角的绍兴纺织产业现状及国际竞争力的绩效评价,提出了政府宏观层面应加强产业引导,促进集群整体协调发展,营造区域创新环境;集群产业微观层面优化营销渠道,加强自主品牌建设,企业与科研院所高校的联合合作等提升绍兴纺织产业集群国际竞争力的对策。

With the advancement of economic globalization,industry cluster with its own intrinsic advantage directly involves in the international market competition from the regional perspective.Shaoxing textile industry occupies an important position in the national textile industry,and formes a powerful industry cluster.Based on the perspective of industry cluster of Shaoxing textile industry current situation and the international competitiveness of the performance evaluation,the paper proposes some countermeasures.The government should strengthen the industry guidance,promote coordinated development of cluster as a whole,and build the regional innovation environment.The textile enterprises should optimize the cluster industry marketing channel,strengthen the construction of independent brands and collaborate with colleges and universities.