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新时期商业竞争理念研究——由诺基亚危机引发的经济学思考 被引量:1

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摘要 2013年9月3日,微软宣布收购诺基亚设备与服务部门,这标志着诺基亚手机霸主的辉煌已成历史。随着经济全球化进程的加快,商业竞争越发的激烈,商业竞争者的竞争理念逐渐成为左右企业成败的关键因素。本文以诺基亚由盛转衰为切入点,详细分析诺基亚衰落的内在原因,进而论述先进的商业竞争理念的重要性。
作者 王鹏
出处 《商场现代化》 2014年第2期27-27,共1页
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共引文献28

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