江苏省体育产业集群发展现状及趋势研究

A Study on the Present Situation and Tendency of the Cluster Development of Jiangsu Sports Industry

主要采用文献资料、实地调研等研究方法,对江苏省体育产业集群的发展现状及趋势进行探析。研究表明:江苏省体育竞赛、体育健身、体育彩票等体育产业发展较好,体育产业集群作为体育产业发展的重要模式,向多层次、多极化集群的趋势发展,形成了体育文化、体育科技、体育旅游、体育健身休闲娱乐等多种类别的体育产业群。

By means of literature review and field research,the current situation and tendency of the sports industry cluster in Jiangsu province are analyzed.The results show that sports competitions,sports fit-ness,and sports lottery enjoy good development, and the sports industry cluster as an important mode of sports industry development grows toward the multi-level and multi-polarization, forming sports industry groups covering sports culture,sports science,sports tourism,sports fitness and leisure entertainment.