摘要
微博客(MicroBlog)因其具有表达简单明了,传播效率高,成本低廉,裂变传播的特点,正以无比迅猛的速度崛起。医院于2011年9月在新浪网上开通医院微博,探索利用微博工具搭建医院管理、宣传的新媒体平台。立足于服务的理念,打造职工交流平台,向大众传播普及健康知识,发布医院工作动态,传递医院正能量,与患者互动交流,让社会了解并理解医务人员,积极探索利用微博发挥舆论监督,危机公关等方面的作用。
Micro-blog is developed rapidly because of its characteristics as simple expression , high trans-mission efficiency , low cost and fission transmission .Since Sina micro-blog was registered for our hospital in Sep-tember 2011 , the work was explored to make use of this new media propaganda platform as following：to realize the communication in staff , disseminate health knowledge to the mass , issue hospital work , communicate with patients . At the same time , the functions of micro -blog were also explored on public supervision and crisis disposal .
出处
《解放军医院管理杂志》
2013年第12期1147-1148,1180,共3页
Hospital Administration Journal of Chinese People's Liberation Army
关键词
微博
医院宣传
新媒体
micro-blog
hospital propaganda
new media
