在线科研社区中知识交流与共享:MOA视角

Knowledge Communication and Sharing on Online Research Communities from the MOA Perspective

以MOA(动机-机会-能力)视角为切入点,分别从动机、机会和能力3个维度阐释影响在线科研社区环境下知识交流与共享行为的主要因素。在此基础上,进一步设计信任机制和激励机制。信任机制包括人际信任和社会信任,激励机制包括虚拟性激励和实质性激励。期望能以此有效地促进在线科研社区中用户持续性的知识交流与共享行为。

From the perspective of MOA （Motivation-Opportunity-Ability）, this paper analyzes main influencing factors of motivation, opportunity and ability that affect users＇ communication and sharing behaviors on online research communities. Then it designs two kinds of mechanisms of trust mechanism and incentive mechanism. Interpersonal trust and social trust are introduced as trust mechanism, while virtual incentive and substantial incentive are referred to as incentive mechanism, in order to foster and sustain users＇ knowledge communication and sharing behaviors on online research communities.