典型家电连锁销售企业物流模式的综合评价比较分析

Comparative Analysis and Comprehensive Evaluation of Typical Home Appliance Chain Sales Enterprise Logistics Mode

文中以典型家电连锁销售企业为研究样本,以物流模式选择为主要研究方向。通过建立综合评价模型,将成本、服务、规模等因子转化为统一的价值量后进行综合分析,较为全面、客观、准确的对两个企业所采用不同物流模式的运营效果进行评价比较。并探索通过建立量化综合评价体系来进行家电连锁销售企业物流模式选择的新路径。

In this paper, the study sample is the typical home appliance chain sales enterprises,and the main research directions is their logistics mode selection. Through the establishment of a comprehensive evaluation model, Magnitude factor such as the cost, service and scale changed into uniform. Then evaluate the comparative effectiveness of operations between the two companies, which use the different logistics mode. And explore the new path, what can select the logistics mode for home appliance chain sales enterprise, through the establishment of a comprehensive quantitative evaluation system.