中国男子篮球职业联赛发展经验及启示

The Inspirations and Experiences of Chinese Basketball League Development

运用文献资料法、逻辑分析法,对中国男子篮球职业联赛的发展历程进行回顾和总结,并以体育协会和俱乐部为视角,探讨其成功经验:体育协会方面,以职业化为导向制订正确的战略方针,模仿国际著名赛事并建立自身特色,建立良好的公共关系以树立健康形象,谋求商业运作新模式以提升联赛价值;俱乐部方面,发挥球星魅力为联赛凝聚人气,实施"准入制"以促进俱乐部股份制建设。

As the most successful league, the experience of Chinese basketball league＇s development is worth referring to. With the methods of documentary and logical thinking, the conclusion was made on the basis of development history of Chinese basketball league from the perspectives of association and clubs and the experiences was also given as follows： for the associations： to issue practical strategy with the orientation of professionaliza- tion; to imitate the world famous league while with the Chinese characteristics being created ; to establishfine public relationship for a healthy public image; for the clubs： to exert the star players＇ charm for a good popularity among the audience; to practice the ＂access system＂ to promote the professionalization process, all of which can be implied in other sport item fields.