论中国现代会标的文化特征

On the Culture Characteristic of Chinese Modern MICE's Logos

随着会展业的发展,会标成了现代会展业中不可缺少的一个重要标志,几乎所有的大型会议、展览会和运动会都有它特定的会标。它不仅种类多样,内涵深刻,还充分发挥具象图案、抽象符号、文字和色彩的设计优势,传递大会信息,彰显地方或民族文化,形成了它鲜明的文化特征。

With the development of the MICE industry, the logo has become an important symbol. Almost all of large con vention, exhibition and games have their specific logos. They not only have species diversity, profound connotation, but also give full play to the design advantages of concrete patterns, abstract symbols and characters and color, transmit the information, show the local or national culture, forming its distinct cultural characteristics.