体验式营销——打造延安旅游业的新高度

Experiential Marketing: Upgrading the Tourism Industry in Yanan

将体验式营销运用于延安旅游业的发展,既能满足延安旅游业顾客独特的体验性需求,又能以新颖、别致的方式使得旅游产业获得差异性的竞争优势。延安拥有很好的旅游资源,打造其旅游业发展的新高度,应该对这些旅游资源因势利导,开发体验主题,利用体验主题大力宣传"体验旅游行",策划体验活动,让顾客在参与中体会延安特色与风情,落脚于体验性旅游产品和服务,从而让游客们参与到旅游体验活动中,亲身感受延安旅游资源的博大精深。

It is helpful to conduct experiential marketing for the growth of tourism industry in Yanan as it helps tourism businesses meet the experiential demand of tourists and gain differential and competitive advantage as well in a fresh and attracting way. Yanan boasts great tourism resources, which could be well developed in upgrading the tourism industry in terms of experiential themes. With these themes, tourism businesses could popularize the idea of experience-based tours and plan experiential activities, in which tourists could experience the feature and custom of Yanan. Experiential products and services are the foothold for customers to take part in the activities and enjoy the greatness and profoundness of Yanan culture.