网络媒介消费对大学生行为方式的影响研究

Research on the Influence of Network Media on College Students' Consumption Behavior

网络作为一个新兴媒介为人类提供了新的文化生活空间,同时也为人类建构起了新的价值世界和意义世界,极大的影响着当代人的心理和行为。大学生作为使用网络频繁的一个群体,其行为方式受到了网络媒介消费的深刻影响。现今网络媒介消费中存在很多问题,拜金主义、享乐主义、功利主义、极端个人主义等价值观念十分盛行,弱化了大学生的道德意识;尤其是深寓其中的跨文化特性也在很大程度上冲击了大学生的民族文化素质,需要警惕并及时采取措施应对。

As a new medium, network provides a new culture for human living space, but also for the human world and meaning world, constructs a new value greatly influenced the modern people% psychology and b-ehavior. College students as a group of the network frequently used, thair behavior by the profound influence of the network media consumption. Nowadays a lot of problems exist in the network media consumpti-on, money worship, hedonism, the utilitarianism, ex- treme values such as individualism is very popular, weakening the moral consciousness of college students~ especially deep combine the cross-cultural eha-racteristics are also greatly impact the college students＇ cultural quality, and need to be a- lert and take timely measures to deal with.